Private Label Cosmetics Manufacturer: What Products Can You Customize?

Private label cosmetics manufacturing allows brands to launch their own makeup products without building a factory from scratch. A professional cosmetics manufacturer can support a wide range of product categories and customization options for global markets.

Here we explains what types of cosmetic products can be customized through a private label cosmetics manufacturer.

1.Base Makeup Products for Private Label

Base makeup products are one of the most common categories in private label cosmetics. These products are in high demand across different regions and suitable for both mass and premium markets.

Common customizable base makeup products include:

Primer

Liquid Foundation

Cushion Foundation

Concealer

Loose Powder and Pressed powder

Setting Spray

#private label foundation#

2. Eye Makeup Customization Options

Eye makeup products usually require stable formulas, consistent pigmentation, and strict quality control. An experienced OEM cosmetics factory can offer mature formulations and flexible packaging options.

Popular private label eye makeup products:

Eyeshadow (Powder/Cream/Liquid)

Mascara

Eyeliner(Gel, Pen, Pencil)

Eyebrow( Powder/Tint/ Pencil)

#private label eye makeup#

3. Lip Products for Global Markets

Lip makeup products are highly customizable in terms of texture, color, and finish. OEM manufacturers often provide multiple base formulas to meet different market preferences.

Common private label lip products:

Lipstick

Lip gloss

Lip tint

Lip balm

#private label lipstick manufacturer#

4. Packaging and Formula Customization

In addition to formulas, private label cosmetics manufacturers usually support:

• Custom packaging design

• Shade matching and color development

• Logo printing and labeling

• MOQ-based customization levels

#cosmetics OEM services#

A professional cosmetics OEM/ODM manufacturer needs to understand the mainstream cosmetic brands in the client’s target market and be well-versed in relevant cosmetics industry regulations, in order to provide clients with comprehensive customized cosmetics services